Social Media Sizes and Specs for Images, Videos, and More Per Network
The landscape of social media is constantly changing. New features are always being added to platforms, making it an extremely daunting task to make sure all of your content appears as it should online. All kinds of minor mishaps can make your great content — from images to video — appear less than great when you upload them. Keep this guide handy to create social media content for any platform.
USE THESE LINKS TO EASILY NAVIGATE THE GUIDE:
Facebook Twitter Instagram PinterestLinkedIn YouTube Snapchat
1. Facebook Profile Photo Size
Perhaps the most important image for a brand on Facebook, your profile photo is the face of your brand — and it’s often what entices people to view your profile. Your profile photo is a square image that overlays your cover photo and appears when you post, comment, and when you’re searched.
SIZE: AT LEAST 180 X 180
2. Facebook Cover Photo Size
While your cover photo only appears on your profile, it is much larger than your profile photo and it can help your brand stand out. Your cover photo gives you the space to express creativity and individuality — use it to connect with your audience.
SIZE: 820 X 312
3. Facebook Mobile Cover Photo Size
Your cover photo also appears on mobile devices. It’s therefore important to choose a graphic or photo that’s mobile-friendly and compliments your brand’s style.
SIZE: 640 X 360 CENTERED
4. Facebook Shared Image Size
Shared images are the most common posts on Facebook and they’re a great way to connect with your audience. Shared images appear on your timeline as well as in your followers’ News Feeds. The higher the number of people who engage with your shared image, the more likely it is to reach new people.
SIZE: 1200 X 630
5. Facebook Shared Link Image Size
Shared links are another popular form of Facebook posts. When you share a link, you can include a small square image (or preview image) on the left-hand side of your post, and text on the right. Or, you can include a large image on top of your post with text beneath.
SIZE: 1200 X 628
6. Facebook Event Image Size
Hosting a live or in-venue event? Creating an event on Facebook is one of the best ways to spread the word, increase brand awareness, and reach new audiences. Your event image should be visually appealing and relevant to the event you’re hosting. When a follower likes or RSVPs to an event (by clicking “interested” or “attending”), their followers are notified and can like, share, or comment on their activity.
SIZE: 1920 X 1080
7. Facebook Mobile Carousel Image Size
Mobile carousel images allow brands to showcase new products. The images are easy for users to swipe through, and you can include direct links to your product pages.
TIPS:
- For best quality, use PNGs — especially when images include text.
- Plan to promote? Image must contain <20% text. This tool can help you check.
SIZE: 1200 X 630
ASPECT RATIO: 1:1
FILE SIZE: UP TO 30 MB
CAN UPLOAD: 2-10 IMAGES AT A TIME
8. Facebook Mobile Carousel Video Dimensions
Mobile carousel videos allow brands to showcase new products. The videos are easy for users to swipe through and you can include direct links to your product pages.
TIP:
Native video autoplays in News Feed. Use the first few seconds to capture attention.
SIZE: 1080 X 1080
ASPECT RATIO: 1:1
FILE FORMAT: H.264
FILE SIZE: UP TO 4 GB
9. Twitter Profile Picture Size
Your Twitter profile picture is just as important as any other profile picture on social media, as it represents your brand to millions of people online. Your Twitter profile picture is displayed in three areas: on your profile; in-stream as a smaller picture that appears every time you tweet, retweet, or are retweeted; and in the “Who to Follow” box, which is located to the right of your Twitter feed.
SIZE: 400 X 400
MAXIMUM FILE SIZE: 2 MB
IMAGE TYPES INCLUDE: JPG, GIF, PNG
10. Twitter Header Image Size
Just like a Facebook cover image, your Twitter header image can showcase your brand’s creative side. Choose a visually appealing photo that best represents your brand’s voice and speaks directly to your audience. Header images on Twitter appear on both desktop and mobile, so be sure to use an image that works on each.
SIZE: 1500 X 500
11. Twitter In-Feed Image (Preview) Size
An image preview is displayed when you post a large image to your Twitter feed. The image appears collapsed into a smaller version that fits neatly into your feed. It’s important to make sure that the collapsed image shows the most important part of your photo. Set the width of your image to fit the sizing requirements below and horizontally center your content (which avoids awkward cropping).
SIZE: 506 X 253
ASPECT RATIOS: 2:1 FOR FULL PREVIEW, OR 1:1; UP TO 600 PX
12. Twitter Standard In-Feed Image Size
Twitter allows users to easily attach photos to posts. It’s important to note that Twitter
no longer counts uploaded attached images towards the character count limit.
SIZE: 1024 X 512 MAX; UP TO FOUR PHOTOS AT ONE TIME
MAXIUMUM FILE SIZE || FILE SIZE: 5 MB | PROMOTED: 3 MB | MOBILE: 5 MB | DESKTOP: 15 MB
13. Twitter Lead Generation Card Specs
Lead generation cards make it easy for your Twitter followers to express interest in your brand. These cards allow Twitter users to easily and securely share their email address with a business without leaving Twitter or filling out a long online form.
SIZE: 800 X 200
MAXIMUM FILE SIZE: 3 MB
14. Twitter Native Video Specs
Twitter allows users to upload two formats of native video: landscape and portrait. These two formats are available when you upload video directly to Twitter and offer an alternative to sharing a link to a YouTube video. Consult our tips below about the ideal dimensions and bitrate of your videos.
SIZE: 1920 X 1080; UP TO 140 SECONDS
FILE FORMAT || DESKTOP: MP4 WITH H.264 FORMAT WITH AAC AUDIO | MOBILE: MP4 AND MOV
MAXIMUM FILE SIZE: 512 MB
15. Twitter Website Card Specs
Website cards are optimized to drive traffic and generate conversations on your website. They also allow Twitter users to visit your website quickly and easily directly from a Tweet. A website card displays your website’s homepage image, title, and includes a “Read More” button that directly links to your site.
TIPS:
- Share up to one GIF per Tweet & tag unlimited people in each photo
- Avoid key details in the lower left quadrant of your header photo — overlap varies with browser window width
SIZE: 800 X 320
MAXIMUM FILE SIZE: 3 MB
16. Instagram Profile Picture Size
While small in scale, your Instagram profile picture is extremely important to your brand’s overall appearance because it serves as the “face” of your brand online. It’s visible to the left of your username, at the top of your Instagram profile page, and it also appears when you add Stories and IGTV posts.
SIZE: 110 X 110
17. Instagram Shared Photo Specs
Instagram is all about photo sharing and creativity so it’s important that your posts adhere to your brand’s sense of individuality and are in line with your brand voice. The platform now allows users to choose from three different photo sizes: square, landscape, and portrait.Instagram users can also use a PIM system to store multiple sizes or formats of the same photo.
SIZE: 1080 X 1080
SQUARE: 1080 X 1080
ASPECT RATIO: 1.91:1 AND 4:5
18. Instagram Shared Video Specs
Video is becoming increasingly popular on Instagram. Posting well-thought-out videos gives your feed variety and makes your content more exciting. Like shared photos, videos can be posted in the square, landscape, and portrait mode and they should follow the size requirements listed below.
HEIGHT: VARIABLE
MAXIMUM FILE SIZE: 15 MB
LENGTH: 3–60 SECONDS
19. Instagram Stories Specs
Instagram Stories can be uploaded as either pictures or videos. Stories offer unique features that make single image and video ads more visually appealing and exciting. You can choose from GIFs, stickers, and marker tools to customize your content and you can also add locations, mentions, and time and weather graphics.
SIZE: 1080 X 1920, MINIMUM RESOLUTION: 600 X 1067
ASPECT RATIO: 9:16
MAXIMUM FILE SIZE: 4 GB
20. Instagram TV (IGTV) Specs
IGTV is Instagram’s video streaming feature that allows users to broadcast real-time and pre-recorded videos quickly and easily on their own unique channel. Your brand’s profile picture appears when users search your brand in IGTV and it also appears as a small circle in the upper left corner of each video you post. Your profile picture will link directly to your brand’s Instagram profile, making it easy to increase traffic and engagement.
TIPS:
- Add a link to your bio to drive traffic to a site; there are no hyperlinks allowed in comments
- Instagram Stories run for 24 hours
- As of now, you cannot edit the cover photo of your IGTV post after you’ve uploaded it to Instagram
SIZE: 9:16 VERTICAL, MPT4 FILE FORMAT
MINIMUM || FRAME RATE: 30 FPS | RESOLUTION: 720P
FILE SIZE FOR VIDEOS || MIN ≥15 SECONDS, 650 MB | MAX ≤60 MINUTES, 3.6 GB
21. Pinterest Profile Picture Size
When you first create a Pinterest profile, you have the option to set up your account through your Facebook, Twitter, or email. If you choose one of the social networks, your profile picture from that platform will automatically be uploaded as your Pinterest profile picture. If you choose to set up your account through your email, you will be able to choose your own picture.
SIZE: 165 X 165
22. Pinterest Pin Size (Preview)
Pinterest puts a limit on the width of your Pins but not on the length. If your Pin exceeds the width requirement, your Pin will display in preview mode, which is a condensed version of the original Pin. Pin previews can be expanded by clicking on them.
SIZE: 236 WIDTH (NO LENGTH LIMIT)
23. Pinterest Expanded Pin Specs
An expanded Pin displays the entire image.
SIZE: 600 X 900
RATIO: 2:3
MAX HEIGHT: 2061
24. Pinterest Board Cover Image Size
Creating a board is the primary function of Pinterest, so choosing a captivating board cover image is crucial. Be sure to choose an image that is both in line with your brand voice and is relevant to the overarching theme or subject of the board itself.
SIZE: 220 X 150
25. Pinterest Board Thumbnail (Small) Size
Your board thumbnail is the portion of your board that’s displayed on your main profile. It shows a preview of the Pins that are included in the board (typically the first four Pins you posted in your board).
SIZE: 55 X 55
26. Pinterest Board Thumbnail (Large) Size
Your board thumbnail is the portion of your board that’s displayed on your main profile. It shows a preview of the Pins that are included in the board (typically the first four Pins you posted in your board).
TIPS:
- If you take up twice as much height as a 2:3 Pin, you’ll need twice as much engagement to get into the Smart Feed as often.
- Multimedia like Youtube, Vimeo, and GIFs will play in an expanded view.
- Promoted video moves as users scroll and can be expanded to a new tab with relevant products featured.
SIZE: 222 X 150
27. LinkedIn Company Profile Picture Size
Your company logo is the most important image on your LinkedIn profile and, luckily, it’s also the easiest image for brands to post. Simply upload your company’s logo on your company’s page and it will appear on your company’s profile.
SIZE: 400 X 400
28. LinkedIn Company Banner Image Size
The banner image is one of the newest and most exciting images a company can post on their LinkedIn profile because it allows them to show their unique brand voice like never before. The banner appears when a user visits a brand’s profile, so uploading an image that is captivating and enticing is very important for keeping their attention.
SIZE: 1536 X 768
29. LinkedIn Shared Image Specs
A shared image on LinkedIn appears on your company’s profile and in your followers’ feeds. Posting pictures that capture company events, news, and promotions can attract new people to your page and keep current followers engaged.
SIZE: 1200 X 627
RATIO: 1.91:1
30. LinkedIn Shared Link Specs
Like a shared image, a shared link appears in-feed and on your company’s timeline. Shared links display a thumbnail image of the website you’re linking to.
SIZE: 1200 X 627
RATIO: 1.91:1
31. LinkedIn Square Logo Size
The square logo is a small image that appears when a user searches for your company using the search bar on the top of the page.
SIZE: 300 X 300
32. LinkedIn Blog Post Link Image Size
LinkedIn’s blog post links appear when you share a blog post link, a large image appears on top of your post with your text beneath.
SIZE: 1200 X 628
33. LinkedIn Hero Image Size
A hero image appears when you create a group on LinkedIn and appears at the top center of your group’s feed. You can customize the colors and design of the image by selecting the “Manage” option, choosing “Group Information” from the left sidebar, and uploading your own image.
SIZE: 1128 X 376
34. LinkedIn Shared Post Size
Shared posts appear in your followers’ feeds as well as under your profile.
TIP: YouTube, Vimeo, and SlideShare will play in an expanded preview.
SIZE: 698 X 400
35. YouTube Channel Icon Size
Much like a profile picture, your YouTube channel icon is the first thing users see when they search for your brand. The icon appears under the videos you upload as well as on your channel’s profile.
SIZE: 800 X 800
36. YouTube Standard Video Size
Despite YouTube allowing users to upload different types of video and other media, there is only one format for the video player. When you upload a video with a smaller ratio than the ones specified below, the video will pillarbox the sides to make sure it fits in the player, so make sure to adhere to the following dimensions. RATIO: 16:9
MAXIMUM
37. YouTube Video Thumbnail Size
Your video thumbnail on YouTube should be eye-catching enough to get people to want to watch your video.
SIZE: 1280 X 720
38. YouTube Cover Image Size
The channel cover image will appear on your channel’s profile. The image should be
visually captivating and communicate the core values, style, and voice of your brand.
SIZE: 2560 X 1440
39. YouTube Video Title Length
Video titles on YouTube are shown directly below the video and are aligned to the left hand side of the screen.
MAXIMUM CHARACTERS: 100
40. YouTube Video Description Length
Video descriptions on YouTube are located directly below the video’s title. The description section will expand if you enter a lot of text and it displays your channel name, the date the video was published, and the “Subscribe” button on the right hand side.
MAXIMUM CHARACTERS: 5,000
TEXT AND LOGOS: CENTERED, 1546 X 423
41. Snapchat Standard Image & Video Length
Images and videos can be sent on Snapchat to many users at once and they can be between one and 10 seconds long. All pictures and videos are customizable with pen and marker tools, photo effects, filters, and they can include weather, time, and location widgets.
LENGTH, IMAGE: 1-10 SECONDS
LENGTH, VIDEO: UP TO 10 SECONDS
42. Snapchat Stories Length
Like images and videos, Snapchat Stories can run between one and 10 seconds. Once they’re posted, they will stay up for 24 hours and then they will be automatically deleted.
LENGTH: 1-10 SECONDS
VIEWABLE UP TO 24 HOURS
43. Snapchat Geofilters Specs
GeoFilters are used to mark your location in a specific area. These filters are overlaid on the videos and pictures you post and send and they can be accessed simply by swiping through all of the available filters.
SIZE 1080 X 1920
MAX FILE SIZE: UNDER 300 MB
FILE FORMAT: PNG WITH TRANSPARENT BACKGROUND
FAQs
What size should images be for social media? ›
Image size guidelines for all social media platforms: Facebook Image Size – 1200 x 628 pixels. Twitter Image Size – 900 x 450 pixels. Instagram Size – 1080 x 1080 pixels.
What is 4 5 social media size? ›Appear in feed at 510 x 510 pixels. Square or rectangle photos: make sure to maintain an aspect ratio between 1:1 or 1.91:1. For portrait (4:5) photos, recommended dimensions are 1080 x 1350 pixels.
What are the sizes for social media headers? ›The photo size is usually displayed as either a square or rectangle with an aspect ratio between 1.91:1 and 4:5 ratio. For portrait (4:5) photos, the recommended dimensions are 1,080x1,350 px. Smaller featured header images will appear as 204x204 px and larger featured header images will appear as 409x409 px.
What ratio is 1200x628? ›The recommended size is 1200 x 628 pixels. Use an aspect ratio of 1.91:1.
What is the recommended image size? ›An image size of 1280 x 720 pixels is large enough to be HD standard and is commonly used in photography and film. This size uses a 16:9 aspect ratio, which is also common in filmmaking.
Does image size matter on social media? ›Image size is important to get the most optimal exposure for each platform. For example, for Twitter and Facebook, a horizontal image works better than a vertical image. Imagine posting a vertical image on Twitter.
Is Instagram a 9x16 or 4x5? ›The ideal Instagram portrait aspect ratio is 4:5, and the ideal photo size is 1080px by 1350px. If you upload a larger portrait, say 4:6 or 9:16 (the size of a Snapchat photo), you'll be prompted to crop a portion of the photo out to fit.
What is TikTok ratio size? ›For TikTok videos, use 9:16 or 1:1 aspect ratio, or the ad ratios above.
What is 9 16 image size? ›Instagram Stories Image Size: 1080 x 1920 Pixels
The recommended image size for Instagram Stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. For the cover photo, it's recommended to create an image with 420 x 654 pixels. The dimensions are the same for Story ads, IGTV, and Reels.
9:16 Aspect Ratio
There is no question that this video aspect ratio is one of the most popular on social media. Whether it's Facebook, Instagram Stories, or watching videos on TikTok, this vertical shape is primarily used because we see everything on our phones today.
What is the image size for Facebook header? ›
The Facebook cover photo size is 820 pixels wide by 312 pixels tall on desktop. However, mobile users will see 640 pixels wide by 360 pixels tall. The correct Facebook cover photo size is the first step to portraying the right image on social media.
How do I know what size header to use? ›- Determine the measurement of your doorway's rough opening. ...
- Divide that measurement by 12: 50 inches ÷ 12 = 4.1667 inches .
- Round up to the nearest even whole value to find the door header height.
The best aspect ratio to shoot videos in is 16:9 since most modern displays, such as TVs, tablets, phones, and computer displays have a 16:9 aspect ratio display. This allows you to display your entire video without cropping the sides to fit in the display, as you would have to do with a 4:3 aspect ratio video.
What ratio is 720x576? ›720 x 576 (16:9) – The resolution of standard definition widescreen video.
What ratio is 1080x566? ›Ideal landscape photo size: 1080 x 566 pixels, 1.91:1 aspect ratio.
What is the best photo size for Instagram? ›Instagram post size.
The ideal size for square posts is 1080px by 1080px at a 1:1 aspect ratio. For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1. Vertical images should be sized at 1080px by 1350px with a 4:5 aspect ratio.
For regular photos, then 3:2 or 4:3 would suffice. When choosing a format, think about the type of camera you have. To maintain quality, the ratio of your image size should never exceed your camera sensor's. For instance, if you're using a micro four-thirds camera, stick to 4:3 or 1:1.
What is Instagram ratio size? ›Download the most recent version of the Instagram app. Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5. Make sure you're using a phone with a high-quality camera as different phones have cameras of varying qualities.
Does image size affect resolution? ›Changing the pixel dimensions affects the physical size but not the resolution. Changing the resolution affects the pixel dimensions but not the physical size. Changing the physical size affects the pixel dimensions but not the resolution.
Does bigger image size mean better quality? ›Higher resolutions mean that there more pixels per inch (PPI), resulting in more pixel information and creating a high-quality, crisp image. Images with lower resolutions have fewer pixels, and if those few pixels are too large (usually when an image is stretched), they can become visible like the image below.
Does image size affect quality? ›
Does resizing an image affect its quality? It definitely can! Typically, making an image smaller will not impact the quality, but an image can suffer quality loss when scaled beyond its original size.
Is Instagram 3 4 or 9 16? ›The optimum aspect ratio is 9:16. If you upload different aspect ratios, Instagram crops it automatically. For video Stories, the length of the clip should not exceed 10 seconds long. You can upload video sizes of 720px x 1280px to 900px x 1600px for quicker upload and playback.
Does Instagram accept 9x16? ›You can upload a video with an aspect ratio between 1.91:1 and 9:16. Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
Is 9x16 a 1080x1920? ›1920 x 1080 is a 16:9 aspect ratio. By default, smartphones, DSLRs, and most modern camcorders record video at 1920 x 1080.
What is a good image size for Instagram? ›The ideal size for square posts is 1080px by 1080px at a 1:1 aspect ratio. For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1. Vertical images should be sized at 1080px by 1350px with a 4:5 aspect ratio.
What size should images be for Instagram? ›Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5. Make sure you're using a phone with a high-quality camera as different phones have cameras of varying qualities.
What is the perfect image size for Facebook? ›The Facebook recommended image size for sharing images and sharing links with an image is 1,200 x 630 pixels. Whether you're sharing landscape, portrait, or square images, Facebook will resize it to 500 pixels wide and scale the height accordingly.
Is 1920x1080 good for Instagram? ›Instagram Stories aspect ratios range from a minimum of 1080 x 608 pixels to a maximum of 1080 x 1920 pixels. If you prefer your stories to fill the whole screen, without any borders - it is recommended your video be shot with a resolution of 1080 x 1920p.
What is the new Instagram size ratio? ›Instagram post sizes (feed photos):
Portrait: 1080 x 1350 pixels. Square: 1080 x 1080 pixels. Supported aspect ratios: Anywhere between 1.91:1 and 4:5. Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Do Instagram photos have to be square? Your Instagram photos don't have to be square – you can also upload rectangular portraits and landscape photos to your grid without cropping! The trick is to make sure that your photo is up to 1080px on the shortest side.
What aspect ratio is best for photos? ›
Most photographers choose to shoot in 3:2 aspect ratio in the camera, a standard ratio of an image based on 35mm film. But if you're planning to shoot just for social networks purposes, choosing 4:5 in your camera may work in your favor.
What is the best image size for website? ›Best image size for websites
Pixel width: 2500 pixels is perfect for stretching full-screen across a browser in most cases. Any image smaller than that might get cut off or appear blurry if it needs to fill the browser width.
Recommended dimensions for profile images are 400x400 pixels. Recommended dimensions for header images are 1500x500 pixels.
What size is Instagram 3 grid? ›Note: that is 1080 pixels for each image in your three-row grid and 3240 pixels height. These dimensions will give you a nine square grid were each box in the grid will be 1080 Pixels. 1080 x 1080 pixels are the dimensions of one single Instagram post image.
What file format is best for Instagram pictures? ›The preferred image formats for Instagram are JPG or JPEG files, however, you can also use PNG and BMP.
What is the format for Instagram 2023? ›The standard optimal Instagram post size in 2023 is 1080 x 1350 pixels which is a portrait aspect ratio. This is the best size to use for single-image posts and carousel posts on Instagram. If you are posting a video or reel on Instagram, the best size to use is 1080 x 1920 pixels which is a landscape aspect ratio.
Should you upload at 4K or 1080P to Instagram? ›Instagram does not support 4K videos. On Instagram, you can only upload videos with a maximum resolution of 1080 x 1920. Even if the video you upload is in 4K resolution, Instagram will compress it dramatically and make it look like trash.